Bell & Ross launches the BR-X3, a bold, aviation-inspired watch that combines rugged style with precise performance. With its 41mm case made from lightweight titanium or stainless steel, it’s built for durability and comfort. The watch features a layered dial, Super-LumiNova accents, and an in-house chronometer-certified movement with a 70-hour reserve. Priced from $7,200 to $9,900, it’s available through official channels. Discover how this innovative timepiece takes flight in design and function as you explore further.

Are you ready to explore Bell & Ross’s latest breakthrough in aviation-inspired watchmaking? The BR-X3 embodies the brand’s dedication to precision, durability, and iconic design. Its case measures 41mm across and is 13.3mm thick, striking a perfect balance between presence on your wrist and everyday comfort. Crafted from lightweight, durable materials, it’s available in micro-blasted Grade 2 titanium or satin-finished stainless steel. The square shape pays homage to cockpit instruments, maintaining Bell & Ross’s tradition of aviation-inspired aesthetics. Its three-tier sandwich case construction adds depth and complexity, reinforcing its robust yet refined look. With a water resistance of 100 meters, it’s suitable for daily wear and light aquatic activities, making it as practical as it is stylish. Features a radical three-tier sandwich case construction that not only enhances its visual appeal but also improves its structural integrity. Additionally, the use of protective styling benefits in the design ensures that the watch can withstand the rigors of everyday wear.
The dial architecture stands out with a layered three-plate system. The base layer, coated in either sunray blue or matte black, provides a striking background. Overlaid with a metallic X-shaped frame, either rhodium-plated or micro-blasted, it organizes key visual elements. A prominent date window at 3 o’clock and a power reserve indicator at 9 o’clock are framed with green-glowing Super-LumiNova X1, enhancing legibility in low light. The oversized chapter ring, with a 60-minute track and large applied markers, guarantees easy reading at a glance. Hands and indices are coated with photoluminescent material, ensuring you can tell time clearly even in darkness. This thoughtful dial design combines functionality with a sleek, modern look rooted in aviation traditions.
Powering the BR-X3 is Bell & Ross’s in-house BR-CAL.323 automatic movement, co-developed with Kenissi. It’s COSC-certified, guaranteeing precise chronometric performance. The watch boasts an impressive 70-hour power reserve, surpassing many automatic competitors. Its automatic movement ensures reliable timekeeping without manual winding, and the exhibition caseback offers a glimpse into the intricate craftsmanship behind the engineering. The strap choices emphasize comfort and sportiness—perforated rubber straps enhance breathability, while options for black rubber or titanium straps provide versatility. The matching pin buckle secures the watch firmly on your wrist, complementing its rugged, aviation-inspired aesthetic.
Priced from $7,200 for the Blue Steel version to $9,900 for the Black Titanium, the BR-X3 is available now through Bell & Ross’s official retailers and website. It’s not limited, making it accessible to enthusiasts and professionals alike. With a five-year guarantee, Bell & Ross underscores its confidence in the watch’s durability and performance. Building on a rich legacy of cockpit-inspired instruments, the BR-X3 continues Bell & Ross’s evolution, appealing to those who demand precision, legibility, and a rugged aesthetic that echoes the spirit of flight.
Frequently Asked Questions
What Is the Price Range of the BR-X3?
The price range of the BR-X3 varies from about USD $6,800 to $7,900, depending on the model. The Blue Steel variant costs around $6,800 to $7,000, while the Black Titanium edition is priced higher at approximately $7,900. You can also find these watches in other currencies, with the Black Titanium generally being 10-15% more expensive due to premium materials and advanced features.
How Does the BR-X3 Compare to Previous Bell & Ross Models?
You’ll notice the BR-X3 stands out with its advanced design and technical features. Unlike earlier Bell & Ross models, it has a three-layer sandwich case in titanium or stainless steel, offering better depth and robustness. Its in-house, COSC-certified movement with 70-hour power reserve and layered dial with functional complications elevate its sophistication. Overall, the BR-X3 combines modern aesthetics with high-end engineering, making it a significant upgrade over previous models.
Is the BR-X3 Suitable for Professional Diving?
You shouldn’t consider the BR-X3 suitable for professional diving. It lacks key features like a high water resistance rating, typically 300 meters, a unidirectional bezel, and a screw-down crown, all essential for diving safety. Instead, it focuses on innovative design and mechanical precision. If you need a reliable dive watch, look for Bell & Ross models like the BR-03 Diver series, which are built specifically for underwater conditions.
What Materials Are Used in the Br-X3’s Construction?
You’ll find that the BR-X3 is built with high-quality materials like micro-blasted Grade 2 titanium or satin-finished stainless steel for the case, offering durability and a sleek look. It features sapphire crystal for scratch resistance, anodized aluminum accents, and perforated rubber straps for comfort and style. The layered case design incorporates titanium, steel, and other materials, making the watch robust, lightweight, and resistant to water up to 100 meters.
Are There Limited Edition Versions of the BR-X3?
You won’t find limited edition versions of the BR-X3 right now, as Bell & Ross has kept this model in steady production, like a well-oiled machine. Both the Black Titanium and Blue Steel editions are available through authorized retailers and online, with no official labels or exclusive runs. They focus on innovation and design rather than scarcity, so you can enjoy these cutting-edge watches without hunting for rare variants.
Conclusion
Now that you’ve glimpsed the innovative BR-X3, it’s clear Bell & Ross isn’t just telling time—they’re sculpting a legacy. With its cutting-edge design and precision, this watch beckons you to seize the moment, like a daring explorer charting new territory. Don’t just watch the future unfold—wear it on your wrist. After all, isn’t life too short to settle for anything less than extraordinary? The BR-X3 isn’t just a timepiece; it’s your next adventure.