Longines Secures the Partnership of British Actor Henry Cavill as Its Brand Ambassador.

Securing a prestigious partnership, Longines has named Henry Cavill its Ambassador of Elegance—discover how this collaboration will redefine luxury watch allure.

The Watch World Is Abuzz as Rolex Terminates a 137-Year-Old Brand—Explore the Factors Behind the Move.

Keen insights into Rolex’s shocking decision to terminate Carl F. Bucherer reveal deep-rooted financial issues—what does this mean for the future of luxury watches?