Shopping for OLED TV deals this Black Friday means balancing incredible picture quality with value and features. The LG 77″ C5 OLED evo stands out as the best overall pick thanks to its size and advanced panel technology, perfect for recent upgrades. Meanwhile, the Samsung S90F 65-Inch OLED offers a compelling mix of brightness and motion handling, ideal for fast-paced content. Buyers face tradeoffs like size versus price, and premium features versus affordability. Continue reading for a detailed breakdown of the top OLED deals, so you can find the best fit for your home and budget.
Key Takeaways
- Size matters: Larger models like the LG 77″ C5 offer immersive viewing but come at a higher price point.
- Picture quality varies: Some models prioritize brightness (Samsung S90F), while others focus on contrast and black levels (LG C5).
- Feature sets differ: Premium options add Dolby Atmos, AI processing, and gaming enhancements, but increase cost.
- Refurbished models can provide savings but may lack full warranties or the latest features.
- Balance your needs: For casual viewing, mid-range models provide great value; for enthusiasts, premium models justify higher prices.
| oled tv deals black friday | Resolution | Processor | Screen Size | HDR |
|---|---|---|---|---|
| LG 77" C5 OLED evo 4K UHD Smar | 4K UHD | α9 AI Processor Gen7 | 77 inches | Dolby Vision |
| LG 65-Inch Class OLED evo AI 4 | 4K | Alpha 9 AI Processor Gen8 | 65 inches | Dolby Vision, HDR10 |
| Samsung 65-Inch Class OLED S90 | 4K | NQ4 AI Gen3 | 65 inches | Pro HDR+ |
| Panasonic Z8 Series 77-inch OL | — | HCX Pro AI Processor MKII | — | — |
| Samsung 65-Inch Class OLED 4K | 4K UHD | NQ4 AI GEN2 | 65 inches | HDR+ |
| Samsung 65-Inch Class S90H Ser | 4K | NQ4 AI Gen3 | 65 inches | HDR+ |
| Samsung 55-Inch Class OLED 4K | 4K | NQ4 AI Gen2 | 55 inches | — |
| LG 65-Inch Class OLED evo AI S | 4K | Alpha 11 AI Processor Gen2 | — | HDR10, Dolby Vision |
| LG 65-Inch Class OLED evo AI 4 | 4K | a11 AI Processor Gen 3 | 65 inches | — |
| LG 48-Inch Class OLED evo AI 4 | 4K | a11 AI Processor Gen 3 | 48 inches | Dolby Vision, HDR10 |
| Sony 55 Inch BRAVIA XR8B OLED | 4K HDR | XR Processor with AI Technology | 55 inches | — |
| LG 65-Inch Class OLED evo AI 4 | 4K | a11 AI Processor Gen 3 | 65 inches | — |
| LG 55-Inch Class QNED AI 4K QN | 4K | A7 AI Processor 4K Gen9 | 55 inches | HDR10 PRO |
| Samsung QN65S90DA 65-Inch OLED | 4K UHD | — | 65 inches | HDR+ |
| Samsung 65-Inch Class S85H Ser | 4K | NQ4 AI Gen2 | 65 inches | OLED HDR |
More Details on Our Top Picks
LG 77″ C5 OLED evo 4K UHD Smart webOS TV (2025) Bundle with Protection and Accessories
This LG 77″ C5 OLED evo stands out as the ultimate choice for those seeking a large, cinematic experience at home. Its self-lit pixels deliver stunning contrast and vibrant colors, rivaling the smaller 65-inch models like the LG C5 series but on a grander scale. The AI-powered enhancements optimize both picture and sound, elevating everyday viewing to a premium level. The inclusion of four HDMI 2.1 ports, gaming features like G-SYNC and FreeSync, and a comprehensive bundle make it a versatile option for home theater enthusiasts. The main tradeoff is its premium price, which might be prohibitive for casual viewers, and its complex setup could challenge newcomers.
This pick makes the most sense for dedicated cinephiles or gamers who want a large, feature-rich OLED and are ready to invest in a high-end setup.
Pros:- Stunning 4K OLED picture quality with deep blacks and vibrant colors
- Advanced gaming features including HDMI 2.1, G-SYNC, and FreeSync
- AI-powered picture and sound optimization for a personalized experience
- Includes comprehensive bundle with protection, mounts, cables, and a home theater guidebook
Cons:- Premium price may be a barrier for budget-conscious buyers
- Complex setup for those unfamiliar with home theater systems
- Limited to LG’s webOS platform, which may not suit all users
Best for: Home theater enthusiasts and serious gamers who want a large, premium OLED with extensive features
Not ideal for: Casual viewers or those with limited space, since the size and price may be overkill
- Screen Size:77 inches
- Resolution:4K UHD
- Display Technology:OLED evo
- Smart Platform:webOS 25
- HDR:Dolby Vision
- Sound:Dolby Atmos
- HDMI Ports:4 HDMI 2.1
- Processor:α9 AI Processor Gen7
- Included Accessories:Magic Remote, power cable, IR blaster, quick start guide, E-Manual
Our verdict“This large, feature-packed OLED is perfect for those seeking a true cinematic experience, provided their budget and space allow.”
LG 65-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Vision
This 65-inch LG OLED evo offers superb picture quality with perfect blacks and vibrant colors, making it a solid choice for those who want high-end visuals without the size or price of larger models like the 77-inch C5 OLED. Its AI-enhanced upscaling and support for Dolby Vision and Atmos create an immersive entertainment experience. Compared to the Samsung S90F, the LG model provides a more refined OLED contrast and color accuracy, though it may lack some of the gaming-focused features found in the Samsung. Its premium price still places it above mid-range options, and its complex features may require some setup know-how.
This TV is ideal for viewers who prioritize picture quality and cinematic detail in a more manageable size.
Pros:- Exceptional picture quality with deep blacks and vibrant colors
- Supports Dolby Vision and Atmos for cinematic sound and visuals
- AI upscaling enhances non-4K content effectively
- Bright Room Ready with glare reduction features
Cons:- Premium price may be too high for some budgets
- Complex setup could be challenging for less tech-savvy users
- Heavy and large, requiring dedicated space
Best for: Movie lovers and gamers seeking excellent image quality with advanced features in a 65-inch form factor
Not ideal for: Budget-conscious buyers or those who prefer simpler, plug-and-play TVs without complex settings
- Screen Size:65 inches
- Display Technology:OLED evo
- Resolution:4K
- HDR:Dolby Vision, HDR10
- Processor:Alpha 9 AI Processor Gen8
- Gaming Features:NVIDIA G-Sync, AMD FreeSync Premium, VRR, 144Hz, 0.1ms
Our verdict“This model offers a compelling balance of picture quality and features for those who want a premium 65-inch OLED without compromising on performance.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator, 144Hz, Alexa Built-in
Compared with LG’s OLED offerings, the Samsung S90F emphasizes brightness and motion clarity, making it the better choice for viewers in well-lit spaces or sports fans. Its AI processor upscales content to near-4K quality, and the 144Hz refresh rate ensures smooth motion during fast-paced action. The HDR+ mode enhances SDR content, giving a more vivid picture overall. While it offers Alexa built-in and a smart Fire TV platform, the high-end features come at a premium price, and its setup might be complex for some users. The heavy, large size also requires ample space.
This TV is better suited for viewers who prioritize bright visuals, sports, and gaming performance over pure contrast depth.
Pros:- Bright visuals with HDR+ for enhanced SDR content
- Fast 144Hz refresh rate ideal for gaming and sports
- AI upscaling with neural networks for sharp images
- Supports multiple HDR formats and voice control
Cons:- Premium price may be prohibitive
- Setup complexity for non-technical users
- Heavy and large for limited spaces
Best for: Bright room viewers, sports fans, and gamers demanding high refresh rates and motion clarity
Not ideal for: Dark room cinephiles who prefer deeper blacks and richer contrast, or budget buyers
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:Pro HDR+
- Refresh Rate:144Hz
- Smart Features:Alexa Built-in, Fire TV
Our verdict“This model excels in bright environments and fast action, making it perfect for sports and gaming enthusiasts willing to invest more.”
Panasonic Z8 Series 77-inch OLED 4K Ultra HD Smart Fire TV
For those wanting a massive OLED screen, the Panasonic Z8 Series offers a 77-inch 4K display with support for multiple HDR formats including Dolby Vision and HDR10+. Its 144Hz refresh rate and Dolby Atmos sound make it suitable for gaming and immersive movies, comparable to the LG C5’s gaming prowess but with Panasonic’s renowned color accuracy. The built-in Fire TV platform simplifies streaming and voice control. Its heavy size and high price mean it’s best suited for dedicated home theaters with ample space. While it might lack some of LG’s AI picture enhancements, Panasonic emphasizes color fidelity and cinematic quality.
This TV is ideal for large living rooms or dedicated home theaters where size and picture quality are priorities.
Pros:- Vivid, large 77-inch OLED display with high contrast
- Supports multiple HDR formats including Dolby Vision
- Excellent for cinematic viewing and gaming with 144Hz refresh rate
- Built-in Fire TV for streaming convenience
Cons:- High cost and large footprint may be prohibitive
- Heavy weight requires sturdy mounting or placement
- Limited AI picture enhancement compared to LG’s models
Best for: Large-space owners seeking a premium, cinematic OLED with extensive HDR support
Not ideal for: Small rooms or users on a tight budget due to its size and cost
- Display:77-inch OLED 4K
- HDR Support:HDR10, HDR10+, Dolby Vision, HLG
- Refresh Rate:144Hz
- Sound:Dolby Atmos, 360 Soundscape Pro
- Smart Platform:Fire TV
- Processor:HCX Pro AI Processor MKII
Our verdict“This large, feature-rich OLED is best for owners with ample space seeking a premium cinematic experience at home.”
Samsung 65-Inch Class OLED 4K S90D Series HDR+ Smart TV with Dolby Atmos and Object Tracking Sound Lite
This Samsung S90D Series emphasizes vibrant color accuracy and immersive audio, thanks to Pantone validation and Object Tracking Sound Lite, making it suitable for viewers who value visual detail along with smart features. Its AI upscaling and Motion Xcelerator ensure sharp, smooth images during fast-paced scenes, comparable to LG’s AI enhancements but with Samsung’s color precision. The 144Hz refresh rate and support for HDR+ make it an excellent choice for gaming and sports. However, its premium price and large size make it less suitable for smaller spaces or budget-focused buyers. The setup may also be complex for those unfamiliar with advanced smart TVs.
This TV makes sense for users who want a combination of vivid visuals, smart functionalities, and immersive sound in a 65-inch format.
Pros:- Vivid, accurate color with Pantone validation
- Object Tracking Sound Lite adds immersive audio
- Fast 144Hz refresh rate perfect for gaming and motion scenes
- Supports HDR+ and extensive streaming options
Cons:- High price point
- Setup complexity for non-expert users
- Heavy and large for limited spaces
Best for: Color-conscious viewers, gamers, and sports fans who demand smart features and vibrant picture quality
Not ideal for: Small living rooms or buyers seeking a more budget-friendly OLED option
- Screen Size:65 inches
- Resolution:4K UHD
- HDR:HDR+
- Processor:NQ4 AI GEN2
- Refresh Rate:144Hz
- Sound:Object Tracking Sound Lite, Dolby Atmos
Our verdict“This TV combines superb color accuracy with smart features and fast motion, ideal for those who want a versatile entertainment hub in a 65-inch size.”
Samsung 65-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
This Samsung S90H Series stands out for combining stunning HDR+ glare-free visuals with advanced gaming features like high refresh rates and G-SYNC support, making it ideal for gamers and cinephiles seeking vivid, smooth images. Compared to the LG G5 Series, it offers slightly better motion handling but comes at a premium price and a steeper learning curve for its many features. Its AI-enhanced picture and sound deliver a compelling viewing experience, yet novices might find the array of options overwhelming. This model is best suited for dedicated gamers or viewers who prioritize brightness and smooth gameplay alongside premium picture quality.
Pros:- Vivid 4K OLED display with HDR+ and glare-free technology
- Advanced AI upscaling and motion smoothing for sharp, smooth images
- Excellent gaming features with high refresh rate and adaptive sync
Cons:- Premium price may be high for some budgets
- Complex features might require a learning curve for new users
Best for: Gamers and home theater enthusiasts wanting a bright, feature-rich OLED with superior gaming capabilities
Not ideal for: Casual viewers or budget-conscious buyers who prefer simpler, more affordable options
- Screen Size:65 inches
- Series:S90H
- Display Technology:OLED
- Resolution:4K
- HDR:HDR+
- Processor:NQ4 AI Gen3
- Gaming Features:Motion Xcelerator 165Hz, G-SYNC, FreeSync Premium Pro
Our verdict“This is a top-tier choice for those prioritizing gaming performance and bright, detailed visuals, despite its higher cost and complexity.”
Samsung 55-Inch Class OLED 4K S85F Series Smart TV (2025 Model)
This 55-inch Samsung S85F Series offers impressive AI-enhanced picture quality with vibrant colors and deep contrast, making it ideal for viewers who want a sleek, modern design that fits well into stylish interiors. Its upscaling and color technology outperform many competitors like the LG C6, especially in color accuracy validated by Pantone. While its price may be steep for some, it blends smart features like Alexa built-in and Vision AI seamlessly into a compact, elegant package. This TV is better suited for those who value smart home connectivity and striking visuals over size or gaming features.
Pros:- AI-enhanced 4K picture with vivid, accurate colors
- Vibrant color technology validated by Pantone
- Sleek, modern design complements contemporary interiors
Cons:- High-end price may be a barrier for some
- Advanced features may require a learning curve for new users
Best for: Tech-savvy homeowners seeking a stylish TV with excellent color and integrated smart features
Not ideal for: Large room setups or serious gamers who need higher refresh rates or bigger screens
- Screen Size:55 inches
- Resolution:4K
- Series:S85F
- Processor:NQ4 AI Gen2
- Sound:Object Tracking Sound Lite with Dolby Atmos
- Design:Contour Design
Our verdict“Ideal for those wanting a stylish, smart, and color-accurate OLED, though it may be pricey for some budgets.”
LG 65-Inch Class OLED evo AI Super Upscaling 4K G5 Series Smart TV with Dolby Atmos and HDR10
This LG G5 Series delivers exceptional picture quality with perfect blacks and vibrant colors, thanks to OLED evo technology and Brightness Booster Max, making it a prime choice for movie lovers and gamers alike. Its advanced AI processing personalizes content and enhances upscaling, rivaling the brightness and color accuracy of the Samsung S90H but with a more cinematic focus. Gaming is well-supported with a 120Hz refresh rate, low response time, and adaptive sync features, though its premium price may exclude more budget-conscious buyers. The sleek wall-mount design adds to its aesthetic appeal, but some may find the smart platform and features complex to navigate initially.
Pros:- Exceptional OLED picture with perfect black and vibrant colors
- Advanced AI processing for personalized viewing and upscaling
- Impressive gaming features with high refresh rate and fast response
Cons:- Premium price may be a barrier for some buyers
- Complex features might require a learning curve for new users
Best for: Movie buffs and serious gamers who want cinematic quality in a large, wall-mountable OLED
Not ideal for: Casual viewers or those with smaller spaces where a 65-inch screen feels overwhelming
- Size:65 inches
- Display Technology:OLED evo
- Resolution:4K
- HDR:HDR10, Dolby Vision
- Sound:Dolby Atmos
- Processor:Alpha 11 AI Processor Gen2
Our verdict“This TV suits those seeking a cinematic OLED with gaming prowess, though its high cost and complexity may be drawbacks.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV (OLED65C6PUA, 2026) (Renewed)
This 2026 renewed LG OLED C6 Series offers impressive visuals with Brightness Booster, perfect black, and color technology, making it a compelling choice for budget-conscious buyers seeking high-end features. Its 165Hz refresh rate and G-Sync support provide excellent gaming performance, comparable to newer models, but being a renewed product might limit warranty and reliability. The AI-enhanced webOS platform provides extensive content access, yet the setup can be complex for new users. Compared to brand-new models, it offers good value, but buyers should be comfortable with possible wear or limited warranty.
Pros:- Vivid OLED picture with perfect black and vibrant colors
- High refresh rate and gaming support with G-Sync
- Smart platform with extensive content and AI enhancements
Cons:- Renewed product may have limited warranty
- Setup and configuration might be complex for some users
Best for: Budget-savvy gamers or home theater enthusiasts comfortable with renewed electronics
Not ideal for: First-time buyers seeking full warranty support or those less experienced with setup complexity
- Screen Size:65 inches
- Resolution:4K
- Series:C6
- Processor:a11 AI Processor Gen 3
- Refresh Rate:165Hz
- Gaming Features:G-Sync, FreeSync, 0.1ms response
Our verdict“A strong value pick for gamers and tech enthusiasts willing to accept the risks of a renewed device, offering high-end features at a lower cost.”
LG 48-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
This 48-inch LG OLED C6 Series is a remarkable option for smaller rooms, offering self-lit pixels with deep black levels and vibrant color, rivaling larger models in picture quality. Its 165Hz refresh rate and G-Sync support make it ideal for gaming, while its webOS 2026 platform grants access to over 400 free channels, making it versatile for both entertainment and productivity. Compared with larger options like the 65-inch models, this TV fits well into compact spaces but sacrifices some of the immersive experience a bigger screen provides. It’s best suited for gamers or viewers with limited space who still want premium OLED visuals.
Pros:- Vivid and bright OLED picture with self-lit pixels
- Supports Dolby Vision and Dolby Atmos for immersive viewing
- Compact size ideal for smaller spaces
Cons:- Premium price may be high relative to size
- Large size may not fit into very small spaces
Best for: Small living rooms, bedrooms, or office spaces where size matters but quality cannot be compromised
Not ideal for: Large open rooms or users needing a massive cinematic experience
- Screen Size:48 inches
- Resolution:4K
- Processor:a11 AI Processor Gen 3
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Gaming Features:165Hz, G-Sync, FreeSync
Our verdict“This model offers premium OLED quality in a smaller footprint, perfect for limited spaces but less suited for large-room immersion.”
Sony 55 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV (K-55XR8B)
The Sony BRAVIA XR8B stands out for its stunning contrast and immersive picture quality, thanks to over 8 million self-lit pixels and support for Dolby Vision and Atmos. It’s a clear choice for those who prioritize cinematic detail and gaming features, especially with its optimized PlayStation 5 experience. Compared to the LG models, Sony’s processing excels at handling motion and HDR, but the premium price can be a barrier. Its OLED panel offers deep blacks, yet burn-in risk remains a concern for heavy static content users. This TV makes the most sense for cinephiles and gamers willing to pay for top-tier visuals and sound.
Pros:- Exceptional contrast with OLED black levels
- Supports a broad range of streaming apps and voice control
- Optimized for PlayStation 5 gaming with exclusive features
- Immersive cinematic experience with Dolby Vision and Atmos
Cons:- High price point may be prohibitive for some
- OLED screens can be susceptible to burn-in over time
Best for: Home theater enthusiasts and serious gamers who want premium picture and sound quality with gaming optimization.
Not ideal for: Budget-conscious buyers or households with static images that stay on screen for long periods, due to potential burn-in risk.
- Screen Size:55 inches
- Display Technology:OLED
- Resolution:4K HDR
- Processor:XR Processor with AI Technology
- HDR Support:Dolby Vision, IMAX Enhanced
- Audio:Dolby Atmos, DTS:X
- Smart Platform:Google TV
- Gaming Features:Auto HDR Tone Mapping, Auto Genre Picture Mode
Our verdict“This TV is best suited for users seeking the ultimate in cinematic and gaming visuals, despite its premium cost and burn-in considerations.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
The LG 65-Inch OLED evo C6 combines expansive size with vivid, bright OLED visuals powered by the a11 AI Processor Gen 3. It excels at delivering lifelike colors and deep blacks, making it a strong contender against Sony’s XR8B. Its support for Dolby Vision, Atmos, and Filmmaker Mode provides a truly cinematic experience, while the high 165Hz refresh rate and G-Sync support make it appealing for gaming. However, its large footprint and the risk of burn-in might limit its appeal to some users. This model is ideal for those with spacious viewing areas who want both high-end movie quality and gaming performance.
Pros:- Vivid, bright OLED picture with perfect blacks
- Supports Dolby Vision, Atmos, and Filmmaker Mode
- High refresh rate with G-Sync for smooth gaming
- Large 65-inch size enhances cinematic immersion
Cons:- Premium price may be steep for some buyers
- Potential for burn-in with static images over time
Best for: Homeowners with large living rooms who want a versatile TV for movies and gaming without compromise.
Not ideal for: Small spaces or users worried about potential burn-in with static images over long periods.
- Screen Size:65 inches
- Resolution:4K
- Processor:a11 AI Processor Gen 3
- HDR Support:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Refresh Rate:165Hz
- Response Time:0.1ms
- Dimensions with Stand:56.7 x 34.6 x 9.1 inches
Our verdict“This TV is perfect for those seeking a large, cinematic OLED experience combined with gaming features, though at a premium price and size.”
LG 55-Inch Class QNED AI 4K QNED73 Series Mini LED Smart TV with AI Sound Pro, HDR10, Filmmaker Mode, Wow Orchestra, Alexa Compatibility
The LG QNED73 offers a compelling mix of vibrant color and cinematic detail, especially with its certified 100% Color Volume and HDR10 PRO support. Its Filmmaker Mode preserves the director’s intent, making it a strong choice for viewers who want authentic movie reproduction. The addition of advanced gaming features like AMD FreeSync Premium and ALLM makes it versatile for gaming, though it may be costly compared to less feature-rich models. Its smart platform, webOS, provides access to over 400 free channels, appealing to cord-cutters. This TV makes the most sense for those who want a blend of cinematic quality and gaming support, especially in medium-sized spaces.
Pros:- Vivid, accurate colors with 100% Color Volume
- Supports Filmmaker Mode for authentic cinema experience
- Excellent gaming support with AMD FreeSync and ALLM
- Smart webOS platform with extensive free channel options
Cons:- Higher price compared to non-premium LED models
- Some features require compatible devices or subscriptions
Best for: Movie lovers and gamers who value color accuracy and cinematic authenticity in a mid-sized TV.
Not ideal for: Small rooms or buyers seeking ultra-affordable options without advanced gaming features.
- Screen Size:55 inches
- Resolution:4K
- Processor:A7 AI Processor 4K Gen9
- HDR:HDR10 PRO
- Smart Platform:webOS
- Features:Filmmaker Mode, Wow Orchestra, Alexa Compatibility
Our verdict“This TV offers a rich, cinematic experience with gaming support, best suited for movie fans and gamers in medium-sized rooms.”
Samsung QN65S90DA 65-Inch OLED 4K Smart TV (2024) – Refurbished
The Samsung QN65S90DA offers a compelling chance to enjoy OLED at a more accessible price, with vivid HDR visuals and a 144Hz refresh rate that ensures smooth motion for fast-paced content, similar to the Sony XR8B. Being refurbished, it provides good value, especially with the included 2-year warranty and SolarCell remote. However, it might display minor wear, and the limited 90-day warranty for some components is a concern for cautious buyers. It’s a practical choice for those wanting OLED’s benefits without paying full retail, especially if they’re comfortable with a refurbished unit.
Pros:- Vivid HDR with deep contrast
- Smooth motion with 144Hz refresh rate
- Includes 2-year extended warranty
- Eco-friendly SolarCell remote
Cons:- Refurbished unit may show minor cosmetic wear
- Limited 90-day warranty without extension
Best for: Budget-conscious consumers seeking a reliable OLED experience with extended warranty protection.
Not ideal for: Those looking for brand-new units or who want the latest features in a new model.
- Screen Size:65 inches
- Resolution:4K UHD
- Display Technology:OLED
- HDR:HDR+
- Refresh Rate:144Hz
- Warranty:2-year extended + 90-day
Our verdict“This refurbished OLED offers a solid balance of performance and value for buyers willing to accept minor wear and a shorter warranty period.”
Samsung 65-Inch Class S85H Series OLED 4K Smart TV (2026 Model)
The Samsung S85H is a high-end OLED designed for the future, with AI-powered processing, HDR, and Pantone validation ensuring vibrant, accurate visuals. Its advanced gaming features, including Motion Xcelerator 120Hz, NVIDIA G-SYNC, and AMD FreeSync Premium, make it ideal for serious gamers seeking responsiveness and smooth gameplay. Compared to the LG C6, the S85H emphasizes AI upscaling and color validation, but its high price and complex setup could deter casual users. Heavy and large, it’s best for dedicated entertainment spaces that can accommodate its size and weight. This model offers a glimpse into the next generation of OLED TVs for discerning buyers.
Pros:- Vivid OLED HDR with deep blacks and bright highlights
- AI upscaling and color accuracy validated by Pantone
- Premium gaming features including 120Hz, G-SYNC, FreeSync
- Future-proof processing with NQ4 AI Gen2
Cons:- High price may be prohibitive for many buyers
- Heavy and complex setup requiring space and effort
Best for: Dedicated gamers and AV enthusiasts who want cutting-edge features and future-ready technology.
Not ideal for: Casual viewers or those with limited space who prefer simpler, more affordable models.
- Screen Size:65 inches
- Series:S85H
- Display Type:OLED
- Resolution:4K
- Processor:NQ4 AI Gen2
- HDR:OLED HDR
- Gaming Features:Motion Xcelerator 120Hz, NVIDIA G-SYNC, AMD FreeSync
- Color Validation:Pantone Validated
Our verdict“This TV is tailored for serious gamers and AV aficionados seeking the latest in OLED innovation, though at a premium price and complexity.”

How We Picked
To determine the best OLED TV deals for Black Friday, I evaluated each model based on picture quality, feature set, build quality, value for the price, and user versatility. Priority was given to models offering the latest panel technology, good software integration, and robust sound. Cost-effectiveness was also key—models that deliver high-end features at a reasonable price earned higher rankings. The goal was to highlight options suitable for different budgets and usage scenarios, ensuring a balanced view of the best deals available.Factors to Consider When Choosing Oled Tv Deals Black Friday
When choosing an OLED TV during Black Friday sales, it’s important to weigh several factors beyond mere brand names or initial price. Understanding these key considerations can help you avoid common pitfalls and select a model that truly fits your viewing habits and space.Size and Room Compatibility
Choosing the right size depends heavily on your room dimensions and viewing distance. Larger screens like 75 or 77 inches create an immersive experience but require ample space and proper seating. Smaller options, such as 48 or 55 inches, fit cozy setups better and are more budget-conscious. Consider your room layout and how much wall space is available to avoid overspending on a size that overwhelms your space or underwhelms your viewing experience.
Picture Quality and Brightness
While OLEDs excel in contrast and black levels, some models offer higher peak brightness, which benefits HDR content and well-lit rooms. Samsung’s S90F, for example, emphasizes brightness and motion clarity, making it suitable for bright living spaces. Conversely, LG models often prioritize contrast and depth, ideal for dark-room viewing. Matching your environment and content preferences with the panel’s strengths helps you avoid disappointment in picture performance.
Features and Smart Capabilities
Look for features that match your entertainment style, such as gaming-specific enhancements, Dolby Atmos, or advanced upscaling. Premium models tend to include more comprehensive smart platform integrations, voice control options, and better sound systems. However, more features often come with higher prices and sometimes increased complexity. Evaluate which capabilities are truly useful for your needs to prevent paying extra for bells and whistles you won’t use.
Price and Value
Black Friday deals can significantly cut costs, but prices vary widely based on size, features, and condition (new vs. refurbished). It’s tempting to chase the biggest discounts, yet the most expensive models often deliver the best long-term value through longevity, performance, and future-proofing. Conversely, mid-tier models can provide excellent performance at a fraction of the price—ideal for budget-conscious buyers. Balance your budget with the features that truly enhance your viewing experience.
Warranty and After-Sales Support
Given the investment in a high-quality OLED, checking warranty coverage is wise, especially if opting for refurbished or open-box units. Manufacturers often include limited warranties that cover panel defects or hardware issues, but extended warranties may be worth considering for peace of mind. Good after-sales support can save headaches if problems arise, making it a key factor in your decision, particularly during Black Friday when many deals are on previous-year models or refurbished units.
Frequently Asked Questions
Is it better to buy a new or refurbished OLED TV during Black Friday?
Deciding between new and refurbished OLED TVs depends on your budget and risk tolerance. Refurbished models can offer significant savings, but they may lack the latest features or full warranties. If you choose a reputable seller and the refurb comes with a warranty, it can be a smart way to get premium features at a lower price. However, for peace of mind and the latest technology, buying new often provides better longevity and support.
How important is HDR performance in OLED TVs?
HDR performance greatly impacts how vibrant and realistic your content appears, especially on OLEDs that excel at contrast. A model with higher peak brightness and multiple HDR formats (HDR10, Dolby Vision) will deliver more lifelike images, particularly in bright scenes. If you watch a lot of HDR content or play HDR-compatible games, prioritizing HDR performance ensures you get the most out of your investment during Black Friday sales.
Should I consider a larger OLED if I have a limited budget?
Opting for a slightly smaller OLED can save money while still providing excellent picture quality. For example, choosing a 55-inch model instead of 65 or 77 inches can make a significant difference in price. If your space is limited or if you’re new to OLEDs, a smaller size offers a manageable entry point without sacrificing too much in terms of quality. Just ensure your seating distance aligns with the screen size for optimal viewing.
Are gaming features worth paying extra for in an OLED TV?
For gamers, features like low input lag, VRR (Variable Refresh Rate), and HDMI 2.1 support are valuable and can significantly improve gameplay experience. While these features may come at a premium, they ensure your TV can handle the latest consoles and high-performance gaming setups. If gaming is a priority, investing in a model with dedicated gaming enhancements is worthwhile, especially during Black Friday when discounts on such features are common.
What should I avoid when buying an OLED TV during Black Friday?
Beware of deals that seem too good to be true, especially on older models or refurbished units without warranties. Avoid overspending on features you won’t use or on sizes that don’t fit your space, as these mistakes can lead to buyer’s remorse. Also, be cautious of limited-time offers that might not include full return policies or support, which are crucial when making a high-investment purchase like an OLED TV.
Conclusion
For those seeking the best overall experience, the LG 77″ C5 OLED evo provides stunning size and cutting-edge picture quality. Budget-conscious buyers will appreciate the value in mid-range options like the Samsung S90F, which balances brightness and motion. Premium shoppers should consider the latest models with advanced features, while beginners or casual viewers might prefer smaller or more affordable options. Ultimately, selecting the right OLED TV during Black Friday depends on your space, budget, and content preferences. Carefully weigh these factors to make a satisfying purchase that elevates your home entertainment for years to come.













